Program
Information
About the Welcome Connectprogram
Our Welcome Connect program enables you to market your business directly to new movers while extending them a warm “welcome to the neighborhood”. Depending on your business category we can pin point the market you want to target, i.e. if you are in the home improvement business your target market would be property buyers only however if for example you are in the motor trade, health or personal beautification business you would be wise to target both home owners and renters.
Our services are enjoyed by clients ranging from Australia’s largest businesses through to sole traders.
By taking advantage of our Welcome Connect program you are opening yourself up to a whole new breed of customer – the new mover.
Your choice of coverage –your whole city, your neighbourhood or just your postcode, subject to availability.
Our Guarantee: The data is provided to ONE category of business per postcode
Welcome Connect
Benefits
“Welcome to the Neighbourhood” program
Our Welcome Connect program enables you to market your business directly to new movers while extending them a warm “welcome to the neighborhood”.
People who have recently moved are proven to be much more receptive to establishing new business ties, since their previous connections are in most cases now in a different neighborhood and are simply no longer relevant. By connecting with these new movers – prospective consumers – first you are putting yourself in a much stronger position to gain new customers over your competition – and maintain their patronage.
Our research department locates these new movers and creates neighborhood databases of them throughout Australia, enabling you to reach them first and exclusively as the only business in your category. You can turn a new mover into a new customer before your competitors even know the property has changed hands, chances are they never will!
Discover the value of a new mover
- New movers number almost 4 million people in Australia each year.
- The market is estimated to be worth over $4 billion per annum.
- Property buyers spend more in the first 6 - 12 months than the next 5 years.
- The average property buyer typically spends $9,000 within the first 6 months on non-essential items.
- Home improvements are a priority, but a new mover is generally a ‘blank canvas’ to all facets of business.
- A new resident has virtually no buying habits and is therefore easier to acquire than a customer who has established buying patterns.
- It is a proven fact that a change of address represents a new start.
This is where our programs come in.
A simple “Welcome to the Neighbourhood” message allows you to identify one of the most responsive markets - property movers.
Measurable return!
Welcome Connect not only allows you to target new movers first before any other business in your category knows a property has changed hands, we provide you with the address data so you are able to cross reference the data of all the addresses mailed each month with new customers so you know exactly what your return on investment is which is priceless.
The fact that our clients have the ability to measure the return on investment is the very reason our clients continue to renew and hold onto their exclusivity in their preferred post codes.
Call us:
1800 758 876
